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This telling of what would, ultimately, be regarded as the leading edge Eastern European privatization program of the early 1990s, allows for discussion on two levels. First, by tracing the development of Poland''s "shock therapy"-the sell-off of state enterprises to the citizenry via the sale of shares to the public-the case can provoke discussion of the substantive issues inherent in the brave new world of privatization of a formerly socialist economy. Second, through its emphasis on the perils and promise inherent in finding a way to explain the new system to the public, the case reaches for a more universal theme: what are the ways and means in which political leaders explain important technical innovations to the citizenry at large?