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Abstract

This case discusses the proposed entry of Wal-Mart, the largest retailer in the world, into India in partnership with a diversified Indian company Bharti Enterprises. Wal-Mart planned to operate under two formats in India: (1) a cash and carry wholesale joint venture; and (2) a format with retail outlets franchised to Bharti. This case discusses the details of the tie-up between Wal-Mart and Bharti. It also talks about the retail scenario in India, and touches upon the operations of some of the major Indian and foreign retailers in the country. The arguments for and against Wal-Mart's entry into India are also presented. It concludes with a question of whether or not the political dynamics in India would allow the entry of Wal-Mart.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
2006

About

Abstract

This case discusses the proposed entry of Wal-Mart, the largest retailer in the world, into India in partnership with a diversified Indian company Bharti Enterprises. Wal-Mart planned to operate under two formats in India: (1) a cash and carry wholesale joint venture; and (2) a format with retail outlets franchised to Bharti. This case discusses the details of the tie-up between Wal-Mart and Bharti. It also talks about the retail scenario in India, and touches upon the operations of some of the major Indian and foreign retailers in the country. The arguments for and against Wal-Mart's entry into India are also presented. It concludes with a question of whether or not the political dynamics in India would allow the entry of Wal-Mart.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2006

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