Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
Abstract
The Denver-based Samsonite Corporation, founded in 1910 by Jesse Shwayder and his brothers, began with just one product - a robust travel trunk built to withstand rough use in the American West. For over 90 years Samsonite established itself as a worldwide leader of travel products. The success of Samsonite was built on a dual strategy of aggressive pricing and creating excellent high-tech luggage. The multiple changes of ownership, along with several factors like the aftershock of the 9/11 bombings, had affected Samsonite badly. In 2004, Samsonite appointed Marcello Bottoli to succeed Luc Van Nevel as President and Chief Executive Officer. Bottoli effected a number of changes, moved the company''s headquarters to London in 2006 and hoped to transform Samsonite into a leading travel solutions and lifestyle brand selling handbags, shoes, watches and sunglasses. Would Bottoli be able to make Samsonite, once again, ''a young'' and successful ''lifestyle'' brand? A structured assignment ''307-264-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 19 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
About
Abstract
The Denver-based Samsonite Corporation, founded in 1910 by Jesse Shwayder and his brothers, began with just one product - a robust travel trunk built to withstand rough use in the American West. For over 90 years Samsonite established itself as a worldwide leader of travel products. The success of Samsonite was built on a dual strategy of aggressive pricing and creating excellent high-tech luggage. The multiple changes of ownership, along with several factors like the aftershock of the 9/11 bombings, had affected Samsonite badly. In 2004, Samsonite appointed Marcello Bottoli to succeed Luc Van Nevel as President and Chief Executive Officer. Bottoli effected a number of changes, moved the company''s headquarters to London in 2006 and hoped to transform Samsonite into a leading travel solutions and lifestyle brand selling handbags, shoes, watches and sunglasses. Would Bottoli be able to make Samsonite, once again, ''a young'' and successful ''lifestyle'' brand? A structured assignment ''307-264-4'' is available to accompany this case.
Settings
Location:
Industry:
Size:
Net sales USD966.9 million in fiscal year 2006
Other setting(s):
1994-2007
Related
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 19 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources