Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 10 pages
Data source: Published sources
Share a link:
https://casecent.re/p/74872
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Vodafone, one of the globally leading telecommunication companies, acquired 67% stake in Hutchison Essar Ltd, a leading telecom operator in India in 2007. In the Indian telecom sector, Hutchison Essar provided its services under the brand ''Hutch''. Hutch was a well established and admired brand in India with high brand equity. On the promotional front Hutch used its superior network infrastructure as the brand differentiator. The Vodafone officials commented that after the acquisition they would replace the Hutch brand with the Vodafone brand gradually. Both the Hutch brand and the Vodafone brand had different brand attributes. The case aims at debating how Vodafone would handle the brand transition and whether Vodafone would be able to follow its global rebranding strategy in India successfully. A structured assignment ''307-269-4'' is available to accompany this case.
Location:
Industry:
Size:
GBP29.4 billion total revenue (2006)
Other setting(s):
2007
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 22 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources
About
Abstract
Vodafone, one of the globally leading telecommunication companies, acquired 67% stake in Hutchison Essar Ltd, a leading telecom operator in India in 2007. In the Indian telecom sector, Hutchison Essar provided its services under the brand ''Hutch''. Hutch was a well established and admired brand in India with high brand equity. On the promotional front Hutch used its superior network infrastructure as the brand differentiator. The Vodafone officials commented that after the acquisition they would replace the Hutch brand with the Vodafone brand gradually. Both the Hutch brand and the Vodafone brand had different brand attributes. The case aims at debating how Vodafone would handle the brand transition and whether Vodafone would be able to follow its global rebranding strategy in India successfully. A structured assignment ''307-269-4'' is available to accompany this case.
Settings
Location:
Industry:
Size:
GBP29.4 billion total revenue (2006)
Other setting(s):
2007
Related
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 22 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 14 pages
Data source: Published sources