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Technical note
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Reference no. 307-301-6
Published by: Lagos Business School
Published in: 2007
Length: 4 pages
Data source: Published sources

Abstract

This technical note discusses strategy execution. Ultimately the test of all strategy is execution - successful execution. It asserts that implementation must be built into strategy and ultimately the failure of execution is a failure of strategy. Strategy must take into account all relevant variables-resources such as: (1) people; (2) products; (3) competences; (4) environmental; and (5) industry conditions etc. The strategist must make trade-offs concerning: (1) markets; (2) products; (3) firm architecture; (4) culture; (5) people; and (6) sequencing of actions within the ambit of a carefully constructed implementation plan. Usually a failure of strategy reflects a lack of ''fit and consistency'' - in short, an absence of coherence among these critical variables. Finally the note stresses the importance of leadership in execution.

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Abstract

This technical note discusses strategy execution. Ultimately the test of all strategy is execution - successful execution. It asserts that implementation must be built into strategy and ultimately the failure of execution is a failure of strategy. Strategy must take into account all relevant variables-resources such as: (1) people; (2) products; (3) competences; (4) environmental; and (5) industry conditions etc. The strategist must make trade-offs concerning: (1) markets; (2) products; (3) firm architecture; (4) culture; (5) people; and (6) sequencing of actions within the ambit of a carefully constructed implementation plan. Usually a failure of strategy reflects a lack of ''fit and consistency'' - in short, an absence of coherence among these critical variables. Finally the note stresses the importance of leadership in execution.

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