Product details

Product details
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Management article
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Reference no. 9B02TE08
Published by: Ivey Publishing
Published in: "Ivey Business Journal", 2002
Length: 6 pages
Topics: Market strategy

Abstract

The ''Big Three'' no longer have the automobile market to themselves, but almost every market, including the one for cars, is ruled by three dominant firms. That reality does not prevent other firms from being successful. However, all firms, regardless of their market share, must still understand The Rule of Three and how it will affect their strategy and attempt to operate efficiently.

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Abstract

The ''Big Three'' no longer have the automobile market to themselves, but almost every market, including the one for cars, is ruled by three dominant firms. That reality does not prevent other firms from being successful. However, all firms, regardless of their market share, must still understand The Rule of Three and how it will affect their strategy and attempt to operate efficiently.

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