Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.08.2007
Length: 20 pages
Data source: Field research
Abstract
The new chief executive officer has to make a recommendation to the board regarding a fundamental reorganisation of one of the world's largest and most global industrial engineering companies which in less than twenty years of its existence went from good to great and then right back to the brink of collapse. Moving the company forward required being local and global at the same time - tapping new markets and becoming faster and more efficient, cutting cost and driving innovation. Which of the proposed three options is best suited to support the new strategic agenda?
Location:
Size:
USD22 billion revenues
Other setting(s):
2005
About
Abstract
The new chief executive officer has to make a recommendation to the board regarding a fundamental reorganisation of one of the world's largest and most global industrial engineering companies which in less than twenty years of its existence went from good to great and then right back to the brink of collapse. Moving the company forward required being local and global at the same time - tapping new markets and becoming faster and more efficient, cutting cost and driving innovation. Which of the proposed three options is best suited to support the new strategic agenda?
Settings
Location:
Size:
USD22 billion revenues
Other setting(s):
2005