Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 12.06.2007
Length: 13 pages
Data source: Field research
Abstract
In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.
About
Abstract
In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.