Tigre SA: Developing a New Growth Strategy - The Case Centre

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Case

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Reference no. IMD-3-1855

Subject category: Strategy and General Management

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2007

Version: 12.06.2007

Length: 13 pages

Data source: Field research

Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry

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Abstract

In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.

Location:

Industry:

Size:

Medium to large

Other setting(s):

2006-2010

About

Abstract

In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.

Settings

Location:

Industry:

Size:

Medium to large

Other setting(s):

2006-2010

Related

Teaching note

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Reference no. IMD-3-1855-T

Subject category: Strategy and General Management

Authors: Dominique Turpin (International Institute for Management Development (IMD)); Philippe Margery (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2011

Version: 01.09.2011

Length: 5 pages

Data source: Field research

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Supplementary software

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Reference no. IMD-3-1855-V2

Spanish language

Subject category: Strategy and General Management

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2007

Format: .zip

Data source: Field research

Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry

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Supporting video

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Reference no. IMD-3-1855-V1

Subject category: Strategy and General Management

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2007

Length: 17 minutes

Data source: Field research

Topics: General management; International strategy; Growth; Brand extension Brazil; Latin America; Construction industry

Notes: File size 1.56GB. Click for more information.

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