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Case
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Reference no. IMD-3-1855
Published by: International Institute for Management Development (IMD)
Originally published in: 2007
Version: 12.06.2007

Abstract

In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.
Location:
Industry:
Size:
Medium to large
Other setting(s):
2006-2010

About

Abstract

In January 2006, F Amaury Olsen, President and Chief Executive Officer of Tigre SA, of Brazil called a meeting of his management team to discuss the options for a new growth strategy to be achieved by 2010. Olsen felt that Tigre, one of the world's leaders in plastic pipes and fittings, was now at a crossroads. Among the various options to be discussed were the opportunities for more product innovations, international expansion in the Americas and / or new product diversification with particular focus on the Brazilian home market.

Settings

Location:
Industry:
Size:
Medium to large
Other setting(s):
2006-2010

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