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Case
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Reference no. 9-708-417
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 17 November 2009
Revision date: 16-May-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and foundation grants. Explores the detailed history and business models of both organizations. Includes color exhibits.
Location:
Size:
4,000 employees, USD550 million revenues
Other setting(s):
2007

About

Abstract

Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only through individuals and foundation grants. Explores the detailed history and business models of both organizations. Includes color exhibits.

Settings

Location:
Size:
4,000 employees, USD550 million revenues
Other setting(s):
2007

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