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Case
-
Reference no. 9A92A006
Subject category: Marketing
Authors: John Hulland (Ivey Business School, Western University); Sherri Agnew (Ivey Publishing, Western University); Anita Sherriff (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2000-06-16
Length: 7 pages
Data source: Published sources
Topics: Advertising media; Environment; Ethical issues; Conflict resolution
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Abstract

The editor of an environmental magazine has received an advertisement from a large petroleum company for inclusion in the next issue. He is concerned about negative readership response, and must decide whether to include the advertisement. A follow-up case 'Earthkeeper Magazine (B)' is available.
Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Small
Other setting(s):
1991
Compact case
Supplement
-
Reference no. 9A92A007
Subject category: Marketing
Authors: John Hulland (Ivey Business School, Western University); Sherri Agnew (Ivey Publishing, Western University); Anita Sherriff (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-01-27
Length: 2 pages
Data source: Published sources
Topics: Advertising media; Environment; Ethical issues; Conflict resolution
View full details

About

Abstract

The editor of an environmental magazine has received an advertisement from a large petroleum company for inclusion in the next issue. He is concerned about negative readership response, and must decide whether to include the advertisement. A follow-up case 'Earthkeeper Magazine (B)' is available.

Settings

Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Small
Other setting(s):
1991

Related

Compact case
Supplement
-
Reference no. 9A92A007
Subject category: Marketing
Authors: John Hulland (Ivey Business School, Western University); Sherri Agnew (Ivey Publishing, Western University); Anita Sherriff (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-01-27
Length: 2 pages
Data source: Published sources
Topics: Advertising media; Environment; Ethical issues; Conflict resolution
View full details