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Compact case
Case
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Reference no. UVA-QA-0632
Authors: S Frey
Published by: Darden Business Publishing
Published in: 2004
Length: 2 pages

Abstract

The Becca Brothers series is a member of the ''Da Click'' collection of short cases written for use with high school students. Da Click is a successful local rap band that has attracted the attention of the national record company, Becca Brothers. The situation is a multi-issue negotiation over the group''s first recording contract. There are issues which are congruent, distributive, and integrative, thus presenting the opportunity for creating and claiming value.

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Abstract

The Becca Brothers series is a member of the ''Da Click'' collection of short cases written for use with high school students. Da Click is a successful local rap band that has attracted the attention of the national record company, Becca Brothers. The situation is a multi-issue negotiation over the group''s first recording contract. There are issues which are congruent, distributive, and integrative, thus presenting the opportunity for creating and claiming value.

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