Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Length: 2 pages
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https://casecent.re/p/762
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Abstract
The Becca Brothers series is a member of the ''Da Click'' collection of short cases written for use with high school students. Da Click is a successful local rap band that has attracted the attention of the national record company, Becca Brothers. The situation is a multi-issue negotiation over the group''s first recording contract. There are issues which are congruent, distributive, and integrative, thus presenting the opportunity for creating and claiming value.
About
Abstract
The Becca Brothers series is a member of the ''Da Click'' collection of short cases written for use with high school students. Da Click is a successful local rap band that has attracted the attention of the national record company, Becca Brothers. The situation is a multi-issue negotiation over the group''s first recording contract. There are issues which are congruent, distributive, and integrative, thus presenting the opportunity for creating and claiming value.