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Abstract

Technologies change - economic principles do not. This chapter overviews such concepts as the production costs of information goods, the nature of intellectual property, systems competition, switching costs, positive feedback loops, network effects, and standards setting in terms of the strategies that will prevail in our hyper-connected economy. This chapter is excerpted from ‘Information Rules: A Strategic Guide to the Network Economy'.

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Abstract

Technologies change - economic principles do not. This chapter overviews such concepts as the production costs of information goods, the nature of intellectual property, systems competition, switching costs, positive feedback loops, network effects, and standards setting in terms of the strategies that will prevail in our hyper-connected economy. This chapter is excerpted from ‘Information Rules: A Strategic Guide to the Network Economy'.

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