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Teaching note
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Reference no. 2086
Subject category: Marketing
Authors: Kate Moore (Harvard Business School); Diane Badame (USC Marshall School of Business, University of Southern California)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 15 June 2007
Length: 15 pages
Data source: Published sources
Share a link: https://casecent.re/p/76377
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 2085
Subject category: Marketing
Authors: Kate Moore (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 15 June 2007
Length: 17 pages
Data source: Published sources
Topics: Focus groups; Market research; Branding; Product differentiation; Product positioning; Consumer behavior
View full details
Case
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Reference no. 9-209-S10
Spanish language
Subject category: Marketing
Authors: Kate Moore (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 June 2007
Revision date: 10-May-2019
Length: 20 pages
Data source: Published sources
Topics: Brand positioning; Customer attitudes; Market research; Technology and analytics
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 2085
Subject category: Marketing
Authors: Kate Moore (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 15 June 2007
Length: 17 pages
Data source: Published sources
Topics: Focus groups; Market research; Branding; Product differentiation; Product positioning; Consumer behavior
View full details
Case
-
Reference no. 9-209-S10
Spanish language
Subject category: Marketing
Authors: Kate Moore (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 June 2007
Revision date: 10-May-2019
Length: 20 pages
Data source: Published sources
Topics: Brand positioning; Customer attitudes; Market research; Technology and analytics
View full details