Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 14.06.2007
Length: 9 pages
Data source: Generalised experience
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Abstract
In October 2006, Orion China was in a key period of its development. Its Managing Director, Thomas Tam, had plans to develop Orion by building a strong home market in China to support expansion in the rest of the world. A decision had been made to decouple Orion's manufacturing operations from its branded business. The two parts would still work closely together, but new market mechanisms were implemented to provide more options for supplying products to the branded business. The question in Thomas' mind was: How would this impact Orion's operations around the world and specifically in China? Would this be the right path to make Orion the global leader in the electronics industry?
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Abstract
In October 2006, Orion China was in a key period of its development. Its Managing Director, Thomas Tam, had plans to develop Orion by building a strong home market in China to support expansion in the rest of the world. A decision had been made to decouple Orion's manufacturing operations from its branded business. The two parts would still work closely together, but new market mechanisms were implemented to provide more options for supplying products to the branded business. The question in Thomas' mind was: How would this impact Orion's operations around the world and specifically in China? Would this be the right path to make Orion the global leader in the electronics industry?