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Structured assignment
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Reference no. 307-386-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Shanul Jain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Trends and changes in the automobile industry; Consumer behaviour in the automobile industry; Segmentation, targeting and positioning; Relaunch and repositioning; Repositioning strategies; Success factors behind the relaunched Mini; Success factors behind the relaunched Volkswagen Beetle; Marketing mix: Fiat 500
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Abstract

This structured assignment is to accompany the case.
Location:
Europe and America
Industry:
Automobiles
Other setting(s):
2006
Teaching note
-
Reference no. 307-386-8
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Shanul Jain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 10 pages
Data source: Published sources
View full details
Case
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Reference no. 307-386-1
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Shanul Jain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 9 pages
Data source: Published sources
Topics: Trends and changes in the automobile industry; Consumer behaviour in the automobile industry; Segmentation, targeting and positioning; Relaunch and repositioning; Repositioning strategies; Success factors behind the relaunched Mini; Success factors behind the relaunched Volkswagen Beetle; Marketing mix: Fiat 500
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Europe and America
Industry:
Automobiles
Other setting(s):
2006

Related

Teaching note
-
Reference no. 307-386-8
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Shanul Jain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 10 pages
Data source: Published sources
View full details
Case
-
Reference no. 307-386-1
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Shanul Jain (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 9 pages
Data source: Published sources
Topics: Trends and changes in the automobile industry; Consumer behaviour in the automobile industry; Segmentation, targeting and positioning; Relaunch and repositioning; Repositioning strategies; Success factors behind the relaunched Mini; Success factors behind the relaunched Volkswagen Beetle; Marketing mix: Fiat 500
View full details