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Case
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Reference no. C306-009-1
Simplified Chinese language
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2006

Abstract

This is a Simplified Chinese version. The case illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola's strategic evolution in China, the case shows how, over time, divergences emerged between the company's competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.
Location:
Other setting(s):
2005

About

Abstract

This is a Simplified Chinese version. The case illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola's strategic evolution in China, the case shows how, over time, divergences emerged between the company's competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.

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Location:
Other setting(s):
2005

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