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Abstract

Best Buy is a $30 billion a year consumer electronics superstore with more than 930 outlets across the US and Canada. Its warehouse-style superstores with yellow tag logo, offer branded consumer products like televisions, DVD players, home audio, car audio, computers, cameras, music, movies, software, games and personal computers. Since the 1990s, Best Buy followed ''the bigger the better'' strategy which helped it grow but with increasing competition the company felt the need to consolidate its position. This case study discusses Best Buy''s strategy to overcome competition.
Location:
Industry:
Other setting(s):
1998-2006

About

Abstract

Best Buy is a $30 billion a year consumer electronics superstore with more than 930 outlets across the US and Canada. Its warehouse-style superstores with yellow tag logo, offer branded consumer products like televisions, DVD players, home audio, car audio, computers, cameras, music, movies, software, games and personal computers. Since the 1990s, Best Buy followed ''the bigger the better'' strategy which helped it grow but with increasing competition the company felt the need to consolidate its position. This case study discusses Best Buy''s strategy to overcome competition.

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Location:
Industry:
Other setting(s):
1998-2006

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