Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
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Abstract
Best Buy is a $30 billion a year consumer electronics superstore with more than 930 outlets across the US and Canada. Its warehouse-style superstores with yellow tag logo, offer branded consumer products like televisions, DVD players, home audio, car audio, computers, cameras, music, movies, software, games and personal computers. Since the 1990s, Best Buy followed ''the bigger the better'' strategy which helped it grow but with increasing competition the company felt the need to consolidate its position. This case study discusses Best Buy''s strategy to overcome competition.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources
About
Abstract
Best Buy is a $30 billion a year consumer electronics superstore with more than 930 outlets across the US and Canada. Its warehouse-style superstores with yellow tag logo, offer branded consumer products like televisions, DVD players, home audio, car audio, computers, cameras, music, movies, software, games and personal computers. Since the 1990s, Best Buy followed ''the bigger the better'' strategy which helped it grow but with increasing competition the company felt the need to consolidate its position. This case study discusses Best Buy''s strategy to overcome competition.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources