Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
Topics:
Direct selling; Premium food storage products; Competition; Life time guarantee products; Research and development techniques; Brownie Wise; Party plan; Advertisement; Retail channel; Premium segment; On-line selling; Change outlook of stores; Kiosk and celebrity advertisement; Target market; Changing business model
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Abstract
In 2005, the $1.2 billion Tupperware Corporation was one of the world''s leading direct sellers, supplying premium food storage, preparation and serving items to consumers in more than 100 countries. Its products also include kitchen gadgets, children''s educational toys, microwave products, gift items, beauty and skin care products. Competitors like Gladeware and Rubbermaid were introducing low priced products and capturing market. To meet the market challenges, Tupperware introduced new products, advertising through celebrities and launching several initiatives to rejuvenate its bottomline. The case discusses how Tupperware changes its business model to meet threats in the market.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 6 pages
Data source: Published sources
About
Abstract
In 2005, the $1.2 billion Tupperware Corporation was one of the world''s leading direct sellers, supplying premium food storage, preparation and serving items to consumers in more than 100 countries. Its products also include kitchen gadgets, children''s educational toys, microwave products, gift items, beauty and skin care products. Competitors like Gladeware and Rubbermaid were introducing low priced products and capturing market. To meet the market challenges, Tupperware introduced new products, advertising through celebrities and launching several initiatives to rejuvenate its bottomline. The case discusses how Tupperware changes its business model to meet threats in the market.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 6 pages
Data source: Published sources