Product details

Frito-Lay, one of the world''s leading manufacturers and marketers of snack food products, is an operating division of PepsiCo and provides a variety of snack options. In 2005, Frito sold nine of the top-ten snack chip brands in the US supermarkets. With the strong backing by its parent company, the company enjoys a strategic advantage over its competitors, including financial support, superior brand identity and product recognition. People have become more concerned about obesity and health. Keeping in mind consumer preferences and changing trends, in 2002, the company ventured into the health food segment. Its initial efforts have not yielded significant results. In early 2006, the company initiated a makeover of the majority of its products and also included healthier offerings in its product portfolio to reinforce its image as a health food company.