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Abstract

Kodak was a $8 billion company and a leading player in the imaging industry. It had four main businesses - commercial digital imaging, film and photofinishing, health care and graphic communications. Its digital business offered digital cameras, software for organising and manipulating pictures, printer docks, and the Web-based EasyShare Gallery for buying and storing photos on-line. Since the 1990s Kodak''s film-based business was a major revenue generator for Kodak. However, with the advent of digital photography, its base business suffered losses. This case study discusses Kodak''s transition strategy from analogue to digital technology and its attempts to regain market share.
Location:
Industry:
Other setting(s):
2000-2006

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Abstract

Kodak was a $8 billion company and a leading player in the imaging industry. It had four main businesses - commercial digital imaging, film and photofinishing, health care and graphic communications. Its digital business offered digital cameras, software for organising and manipulating pictures, printer docks, and the Web-based EasyShare Gallery for buying and storing photos on-line. Since the 1990s Kodak''s film-based business was a major revenue generator for Kodak. However, with the advent of digital photography, its base business suffered losses. This case study discusses Kodak''s transition strategy from analogue to digital technology and its attempts to regain market share.

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Location:
Industry:
Other setting(s):
2000-2006

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