Product details

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Abstract

Mattel - the world''s largest toy company - designs, manufactures, markets, and distributes a wide variety of toys and games in 150 countries. Chief Executive Officer (CEO) Jill Barad''s growth-by-acquisition strategy had misfired and the company posted hefty losses. Robert Eckert, who replaced Barad as the CEO in May 2000, decided against a cost cutting strategy to shore up profits. Instead, he focused on human resource management to turn the ailing company around. Eckert commissioned a global survey to understand what Mattel had been doing right and what it had been doing wrong from the perspective of workers. He tries to unify the workforce by creating tangible development programmes to generate a more skilled and competitive workforce and establish metrics to understand how the workforce is performing. He also sets up a systematic succession strategy to retain Mattel''s homegrown talent.
Location:
Industry:
Other setting(s):
1999-2006

About

Abstract

Mattel - the world''s largest toy company - designs, manufactures, markets, and distributes a wide variety of toys and games in 150 countries. Chief Executive Officer (CEO) Jill Barad''s growth-by-acquisition strategy had misfired and the company posted hefty losses. Robert Eckert, who replaced Barad as the CEO in May 2000, decided against a cost cutting strategy to shore up profits. Instead, he focused on human resource management to turn the ailing company around. Eckert commissioned a global survey to understand what Mattel had been doing right and what it had been doing wrong from the perspective of workers. He tries to unify the workforce by creating tangible development programmes to generate a more skilled and competitive workforce and establish metrics to understand how the workforce is performing. He also sets up a systematic succession strategy to retain Mattel''s homegrown talent.

Settings

Location:
Industry:
Other setting(s):
1999-2006

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