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Abstract

Wal-Mart, the second largest company in the world is also the largest retailer in the world. In the past decade, Wal-Mart has been mired in controversies. It has come under increased criticism on a variety of fronts, from paying low wages and providing paltry health benefits to hurting local businesses. Such criticism has escalated since 2004, as two union-backed groups have run grass-roots campaigns to draw attention to Wal-Mart. Analysts observe that the negative perceptions have slowed sales, as some shoppers turn away from the retailer. Lee Scott Jr, Chief Executive Officer of Wal-Mart realises that many of the controversies that have to do with the environment will end up with people feeling that Wal-Mart has a greater responsibility than they are accepting. He decided that Wal-Mart needed to define its responsibility broadly, in a way that will bring its vast supply chain, where its environmental impact is the greatest, into the picture. He aims to turn it into the world''s largest environment friendly store. Apart from improving its image, motivating employees, Wal-Mart can also save money by going green.
Location:
Industry:
Other setting(s):
2000-2006

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Abstract

Wal-Mart, the second largest company in the world is also the largest retailer in the world. In the past decade, Wal-Mart has been mired in controversies. It has come under increased criticism on a variety of fronts, from paying low wages and providing paltry health benefits to hurting local businesses. Such criticism has escalated since 2004, as two union-backed groups have run grass-roots campaigns to draw attention to Wal-Mart. Analysts observe that the negative perceptions have slowed sales, as some shoppers turn away from the retailer. Lee Scott Jr, Chief Executive Officer of Wal-Mart realises that many of the controversies that have to do with the environment will end up with people feeling that Wal-Mart has a greater responsibility than they are accepting. He decided that Wal-Mart needed to define its responsibility broadly, in a way that will bring its vast supply chain, where its environmental impact is the greatest, into the picture. He aims to turn it into the world''s largest environment friendly store. Apart from improving its image, motivating employees, Wal-Mart can also save money by going green.

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Location:
Industry:
Other setting(s):
2000-2006

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