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Case
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Reference no. 307-444-1
Published by: IBS Research Center
Published in: 2007

Abstract

Fiat Auto, a leading player in the automobile industry, has been losing market share and sustaining losses since 1999. The case outlines: (1) the dynamics of the global auto industry; (2) Fiat''s initial growth strategy; (3) its problems; (4) its early initiatives to stem the decline; and (5) its turnaround strategy. The turnaround strategy focuses on cost cutting, new product launches and revision of the company''s advertising and marketing strategy.
Location:
Industry:
Other setting(s):
2000-2006

About

Abstract

Fiat Auto, a leading player in the automobile industry, has been losing market share and sustaining losses since 1999. The case outlines: (1) the dynamics of the global auto industry; (2) Fiat''s initial growth strategy; (3) its problems; (4) its early initiatives to stem the decline; and (5) its turnaround strategy. The turnaround strategy focuses on cost cutting, new product launches and revision of the company''s advertising and marketing strategy.

Settings

Location:
Industry:
Other setting(s):
2000-2006

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