Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 18 pages
Data source: Published sources
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https://casecent.re/p/77465
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Abstract
In the 2000s, Ford Motor Company''s US market share has been steadily declining. Since 2002, it has unsuccessfully launched two restructuring plans to reverse the declining trend. In September 2006, under the supervision of Ford''s new Chief Executive Officer, Alan Mulally, the third restructuring plan has been introduced. The case outlines the dynamics of the US automobile industry, its players, Ford''s early growth strategy and the reason behind its decline. It also analyses the third restructuring plan of the company.
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Abstract
In the 2000s, Ford Motor Company''s US market share has been steadily declining. Since 2002, it has unsuccessfully launched two restructuring plans to reverse the declining trend. In September 2006, under the supervision of Ford''s new Chief Executive Officer, Alan Mulally, the third restructuring plan has been introduced. The case outlines the dynamics of the US automobile industry, its players, Ford''s early growth strategy and the reason behind its decline. It also analyses the third restructuring plan of the company.