Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 16 pages
Data source: Published sources
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Abstract
Nintendo Co Ltd, one of the leading producers of video games in the world, is facing severe competition from Sony and Microsoft. Nintendo''s last launch, the Game Cube has failed to make a mark in the market place. In order to regain its market share, the company launched the Wii videogame console in November 2006. The case discusses Nintendo''s positioning, segmentation, pricing, marketing and the product launch strategy of Wii. The case further debates whether Nintendo can sustain the success of Wii or not.
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Abstract
Nintendo Co Ltd, one of the leading producers of video games in the world, is facing severe competition from Sony and Microsoft. Nintendo''s last launch, the Game Cube has failed to make a mark in the market place. In order to regain its market share, the company launched the Wii videogame console in November 2006. The case discusses Nintendo''s positioning, segmentation, pricing, marketing and the product launch strategy of Wii. The case further debates whether Nintendo can sustain the success of Wii or not.