Product details

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Subject category: Marketing
Published by: Graduate School of Management, St. Petersburg University (GSOM SPbU)
Published in: 2007
Length: 10 pages
Data source: Generalised experience

Abstract

The case deals with the problem of setting up a comprehensive distribution system for overall company departments. The author examines some issues of the Wimm-Bill-Dann Company''s history, evaluates the situation in the markets, as well as the future of integrated marketing and distribution systems implementation. Students are required to develop a strategy for an integrated distribution system for the Wimm-Bill-Dann Company.
Location:
Industry:
Size:
10,000 employees
Other setting(s):
2000-2006

About

Abstract

The case deals with the problem of setting up a comprehensive distribution system for overall company departments. The author examines some issues of the Wimm-Bill-Dann Company''s history, evaluates the situation in the markets, as well as the future of integrated marketing and distribution systems implementation. Students are required to develop a strategy for an integrated distribution system for the Wimm-Bill-Dann Company.

Settings

Location:
Industry:
Size:
10,000 employees
Other setting(s):
2000-2006

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