Product details

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Subject category: Marketing
Published by: Graduate School of Management, St. Petersburg University (GSOM SPbU)
Published in: 2007
Length: 7 pages
Data source: Generalised experience

Abstract

This case describes the issue of the transport strategy development of a manufacturing company. The case deals with the issues of communication with the customer, itinerary alternatives and expediency of using different means of transportation. Students are required to determine a preferred shipper and develop the transportation strategy of goods shipment from St Petersburg to Bolivia.
Location:
Size:
100 employees
Other setting(s):
2000

About

Abstract

This case describes the issue of the transport strategy development of a manufacturing company. The case deals with the issues of communication with the customer, itinerary alternatives and expediency of using different means of transportation. Students are required to determine a preferred shipper and develop the transportation strategy of goods shipment from St Petersburg to Bolivia.

Settings

Location:
Size:
100 employees
Other setting(s):
2000

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