Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
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https://casecent.re/p/77470
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Abstract
Taco Bell, a subsidiary of Yum Brands Inc, is a leading Mexican style fast food restaurant chain and one of the best performing brands of Yum. An E-coli outbreak hit Taco Bell restaurants in November 2006, affecting people in six US states. Taco Bell is now left with a major damage control challenge of convincing its customers that its restaurants are safe to eat in even as the cause of the outbreak remains a mystery. The case outlines the damage control strategies adopted by Taco Bell restaurants to regain market share and retain its customers in the wake of its E-coli outbreak incident. It focuses on the company''s crisis management and the repercussions of the outbreak.
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Abstract
Taco Bell, a subsidiary of Yum Brands Inc, is a leading Mexican style fast food restaurant chain and one of the best performing brands of Yum. An E-coli outbreak hit Taco Bell restaurants in November 2006, affecting people in six US states. Taco Bell is now left with a major damage control challenge of convincing its customers that its restaurants are safe to eat in even as the cause of the outbreak remains a mystery. The case outlines the damage control strategies adopted by Taco Bell restaurants to regain market share and retain its customers in the wake of its E-coli outbreak incident. It focuses on the company''s crisis management and the repercussions of the outbreak.