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Case
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Reference no. 507-174-1
Subject category: Marketing
Published by: Graduate School of Management, St. Petersburg University (GSOM SPbU)
Published in: 2007
Length: 6 pages
Data source: Generalised experience

Abstract

This case deals with the problem that many companies face when introducing a new product to the market. Issues of the market capacity evaluation are described in the case, as well as the way to determine the product introduction on the market and target group selection. Students are required to evaluate the perspectives of establishing the trial market for the product and formulate a marketing strategy.
Location:
Industry:
Size:
200 employees
Other setting(s):
1994-1995

About

Abstract

This case deals with the problem that many companies face when introducing a new product to the market. Issues of the market capacity evaluation are described in the case, as well as the way to determine the product introduction on the market and target group selection. Students are required to evaluate the perspectives of establishing the trial market for the product and formulate a marketing strategy.

Settings

Location:
Industry:
Size:
200 employees
Other setting(s):
1994-1995

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