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Abstract

Toyota Motor Corporation, a leading auto manufacturer, has built its reputation for quality on the idea of continuous improvement and respect for people. In 2001, it launched the Toyota Diversity Strategy, a ten year, multi-billion dollar sustainable commitment to minority participation in Toyota. The strategy is based on minority participation, equal opportunity and inclusion. It also uses a mentoring programme called the ''champion programme''. For Toyota, diversity is not just a social responsibility but a business imperative. It believes that its strategic diversity plan reflects well on its business culture.
Location:
Industry:
Other setting(s):
2000-2007

About

Abstract

Toyota Motor Corporation, a leading auto manufacturer, has built its reputation for quality on the idea of continuous improvement and respect for people. In 2001, it launched the Toyota Diversity Strategy, a ten year, multi-billion dollar sustainable commitment to minority participation in Toyota. The strategy is based on minority participation, equal opportunity and inclusion. It also uses a mentoring programme called the ''champion programme''. For Toyota, diversity is not just a social responsibility but a business imperative. It believes that its strategic diversity plan reflects well on its business culture.

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Location:
Industry:
Other setting(s):
2000-2007

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