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Authors: Mridu Verma
Published by: IBS Research Center
Published in: 2007

Abstract

Dow Jones''s overall performance is largely dependent on the operating performance of The Wall Street Journal, its flagship brand, which is dependent upon business-to-business advertising. The circulation and advertising revenue of the Journal has been steadily falling with the advent of the Internet. In 2007, it is being revamped and its business model is being overhauled to suit the changing market scenario. It will be the first major American paper to push significant portions of traditional newspaper functions onto the website, leaving the paper itself to focus more on news analysis. The case discusses the dynamics of the newsprint industry, the Journal''s competition and the changes in its strategy over the years.
Location:
Industry:
Other setting(s):
2000-2007

About

Abstract

Dow Jones''s overall performance is largely dependent on the operating performance of The Wall Street Journal, its flagship brand, which is dependent upon business-to-business advertising. The circulation and advertising revenue of the Journal has been steadily falling with the advent of the Internet. In 2007, it is being revamped and its business model is being overhauled to suit the changing market scenario. It will be the first major American paper to push significant portions of traditional newspaper functions onto the website, leaving the paper itself to focus more on news analysis. The case discusses the dynamics of the newsprint industry, the Journal''s competition and the changes in its strategy over the years.

Settings

Location:
Industry:
Other setting(s):
2000-2007

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