Product details

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Subject category: Marketing
Published by: Graduate School of Management, St. Petersburg University (GSOM SPbU)
Published in: 2007

Abstract

This case deals with the problems of marketing organisational structures formation in a company. Three companies are described in the case to show the importance of determining marketing functions and marketing structures development. Students are asked to form a marketing organisational structure and make up a profile of a director for marketing.
Location:
Industry:
Size:
5,000 employees
Other setting(s):
1992-2000

About

Abstract

This case deals with the problems of marketing organisational structures formation in a company. Three companies are described in the case to show the importance of determining marketing functions and marketing structures development. Students are asked to form a marketing organisational structure and make up a profile of a director for marketing.

Settings

Location:
Industry:
Size:
5,000 employees
Other setting(s):
1992-2000

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