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Abstract

Hewlett-Packard (HP) based in California, US, is a global technology solutions provider serving individual consumers, businesses and institutions. The company followed a strategy of innovating and upgrading its products to increase its market share. It provided a full range of high-tech equipment, including personal computers, servers, storage devices, printers, and networking equipment. HP sold over 10,000 different products in the electronics and computer field. Since the 1980s, HP''s imaging and printing business had been a major contributor to its profitability. But as competition increased with the entry of new manufacturers and price undercutting, HP had to revamp its printers with affordable technologies. The case study discusses HP''s strategy to innovate in order to maintain its market leadership.
Location:
Industry:
Other setting(s):
1920-2007

About

Abstract

Hewlett-Packard (HP) based in California, US, is a global technology solutions provider serving individual consumers, businesses and institutions. The company followed a strategy of innovating and upgrading its products to increase its market share. It provided a full range of high-tech equipment, including personal computers, servers, storage devices, printers, and networking equipment. HP sold over 10,000 different products in the electronics and computer field. Since the 1980s, HP''s imaging and printing business had been a major contributor to its profitability. But as competition increased with the entry of new manufacturers and price undercutting, HP had to revamp its printers with affordable technologies. The case study discusses HP''s strategy to innovate in order to maintain its market leadership.

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Location:
Industry:
Other setting(s):
1920-2007

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