Subject category:
Ethics and Social Responsibility
Published by:
IBS Research Center
Length: 10 pages
Data source: Published sources
Share a link:
https://casecent.re/p/77483
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Abstract
Orkut.com, a social networking site owned by Google, is one of its more successful ventures. It is important for Google that Orkut continues on its growth path. The case discusses Orkut''s business model, traces its growth path and outlines the challenges faced by the company. By 2006, Orkut has become the 8th most visited site on the Internet. However Orkut got caught in legal troubles in Brazil and received negative publicity in India. This case study discusses the attempts made by Orkut to improve its image and regain its consumer base.
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Abstract
Orkut.com, a social networking site owned by Google, is one of its more successful ventures. It is important for Google that Orkut continues on its growth path. The case discusses Orkut''s business model, traces its growth path and outlines the challenges faced by the company. By 2006, Orkut has become the 8th most visited site on the Internet. However Orkut got caught in legal troubles in Brazil and received negative publicity in India. This case study discusses the attempts made by Orkut to improve its image and regain its consumer base.