Product details

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Published by: Graduate School of Management, St. Petersburg University (GSOM SPbU)
Published in: 2007
Length: 13 pages
Data source: Published sources

Abstract

This case study contains a brief description of ''The Otis Elevator'' company''s activities and deals with strategic planning in a company that functions in markets with essentially different consumer preferences and offers an overview of the elevator equipment market in Russia. Special attention is paid to the company''s position in the segments of new equipment, modernisation and servicing. The information in the case enables analysis of corporate strategy modifications, taking into consideration specific characteristics of the company''s business lines.
Location:
Size:
Middle-sized
Other setting(s):
2005-2006

About

Abstract

This case study contains a brief description of ''The Otis Elevator'' company''s activities and deals with strategic planning in a company that functions in markets with essentially different consumer preferences and offers an overview of the elevator equipment market in Russia. Special attention is paid to the company''s position in the segments of new equipment, modernisation and servicing. The information in the case enables analysis of corporate strategy modifications, taking into consideration specific characteristics of the company''s business lines.

Settings

Location:
Size:
Middle-sized
Other setting(s):
2005-2006

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