Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The case study provides students with a deep understanding of the challenges an intellectual property based company faces. It gives profound insight into the valuation and strategic management of this specific company type. Anchorus SA offers an ideal example for a real life scenario of an intellectual property (IP) based company. It is an innovative company which bases its business model mainly on intangible assets. Its core technology has a platform nature and is applicable to various industries. Anchorus generates profits through out-licensing the patented technology to several licensees.The case focuses on two strategic decisions an IP based company is faced with: firstly, the platform technology based companies have to decide on a suitable commercialisation strategy for their intangible assets. Students learn to analyse the specific sources of value that such an intangibles company has. A special focus lies on the long-term oriented exploitation of a platform technology and its corresponding intangible assets. Secondly, the students have to consider the situation of exiting equity holders. They discuss different exit options and learn which factors influence a company valuation. The students need to analyse the general advantages and disadvantages of different valuation approaches. In addition, platform technology based intangibles companies have a distinct nature. Therefore, specific requirements on the applicability of valuation methods are taken into account.
Industry:
Size:
13 employees
Other setting(s):
1999-2007

About

Abstract

The case study provides students with a deep understanding of the challenges an intellectual property based company faces. It gives profound insight into the valuation and strategic management of this specific company type. Anchorus SA offers an ideal example for a real life scenario of an intellectual property (IP) based company. It is an innovative company which bases its business model mainly on intangible assets. Its core technology has a platform nature and is applicable to various industries. Anchorus generates profits through out-licensing the patented technology to several licensees.The case focuses on two strategic decisions an IP based company is faced with: firstly, the platform technology based companies have to decide on a suitable commercialisation strategy for their intangible assets. Students learn to analyse the specific sources of value that such an intangibles company has. A special focus lies on the long-term oriented exploitation of a platform technology and its corresponding intangible assets. Secondly, the students have to consider the situation of exiting equity holders. They discuss different exit options and learn which factors influence a company valuation. The students need to analyse the general advantages and disadvantages of different valuation approaches. In addition, platform technology based intangibles companies have a distinct nature. Therefore, specific requirements on the applicability of valuation methods are taken into account.

Settings

Industry:
Size:
13 employees
Other setting(s):
1999-2007

Related