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Abstract

This structured assignment is to accompany the case ''307-248-1''. The abstract of the case is as follows: The case study is about business strategies of the auto company - Toyota Motor Corporation in the US market. Toyota is a Japan-based leading worldwide automaker which offers a product portfolio including passenger cars, sport-utility vehicles (SUVs), minivans and trucks. It also manufactures automotive parts, components and accessories. The case study talks about the dynamics of the US auto industry as of 2006-2007 and the position of the major players in the US market - the US Big 3 - General Motors (GM), Ford and DaimlerChrysler. The big three were experiencing huge losses by 2006-2007 and began closing down some of their US manufacturing plants and rationalising their staff. In contrast, Toyota was flourishing in its business and expanding its operations in the US. It had become the second largest player in the US in 2006. The case study discusses Toyota''s success in the US market in two stages: (1) since entry into the US market till 2003-2004 when it became the second largest player in the US; and (2) Toyota''s strategy to become number one from 2004 till 2006-2007.
Location:
Industry:
Size:
USD178 billion
Other setting(s):
2002-2006

About

Abstract

This structured assignment is to accompany the case ''307-248-1''. The abstract of the case is as follows: The case study is about business strategies of the auto company - Toyota Motor Corporation in the US market. Toyota is a Japan-based leading worldwide automaker which offers a product portfolio including passenger cars, sport-utility vehicles (SUVs), minivans and trucks. It also manufactures automotive parts, components and accessories. The case study talks about the dynamics of the US auto industry as of 2006-2007 and the position of the major players in the US market - the US Big 3 - General Motors (GM), Ford and DaimlerChrysler. The big three were experiencing huge losses by 2006-2007 and began closing down some of their US manufacturing plants and rationalising their staff. In contrast, Toyota was flourishing in its business and expanding its operations in the US. It had become the second largest player in the US in 2006. The case study discusses Toyota''s success in the US market in two stages: (1) since entry into the US market till 2003-2004 when it became the second largest player in the US; and (2) Toyota''s strategy to become number one from 2004 till 2006-2007.

Settings

Location:
Industry:
Size:
USD178 billion
Other setting(s):
2002-2006

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