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Book chapter
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Reference no. 4556BC
Chapter from: "Innovator's Guide to Growth: Putting Disruptive Innovation to Work"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

One of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from ‘Innovator's Guide to Growth: Putting Disruptive Innovation to Work'.

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Abstract

One of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from ‘Innovator's Guide to Growth: Putting Disruptive Innovation to Work'.

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