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Abstract

This is a collection of three caselets that will help highlight the importance of the role played by the leadership in change management. The first caselet is about how Norman Adami turned around Miller Brewing Company after South African Brewing Company acquired the ailing firm. The second caselet is about how Myron Ullman introduced major changes at JC Penney to take it to industry leadership level, just after the retailer came out of a successful turnaround phase. The third caselet is about how David R Whitwam imbibed a culture of customer-focused innovation at Whirlpool as part of its competitive strategy of providing innovative products in an increasingly commoditised consumer appliances industry. The common thing between these three companies (which are in three different industries) is that, each one of them had close to 100 years of history behind them, and as such, bringing about major changes wasn't easy. The CEOs of the respective companies played a vital role in getting the wheels of change rolling in these companies.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
2000-2007

About

Abstract

This is a collection of three caselets that will help highlight the importance of the role played by the leadership in change management. The first caselet is about how Norman Adami turned around Miller Brewing Company after South African Brewing Company acquired the ailing firm. The second caselet is about how Myron Ullman introduced major changes at JC Penney to take it to industry leadership level, just after the retailer came out of a successful turnaround phase. The third caselet is about how David R Whitwam imbibed a culture of customer-focused innovation at Whirlpool as part of its competitive strategy of providing innovative products in an increasingly commoditised consumer appliances industry. The common thing between these three companies (which are in three different industries) is that, each one of them had close to 100 years of history behind them, and as such, bringing about major changes wasn't easy. The CEOs of the respective companies played a vital role in getting the wheels of change rolling in these companies.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2000-2007

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