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Teaching note
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Reference no. MT-0028-E
Subject category: Marketing
Authors: Jose Luis Nueno (IESE Business School); Julian Villanueva (IESE Business School); Jordan Mitchell (IESE Business School)
Published by: IESE Business School
Originally published in: 2007
Version: 01.06.2007
Length: 15 pages
Data source: Field research
Share a link: https://casecent.re/p/77623
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. M-1197-E
Subject category: Marketing
Authors: Jose Luis Nueno (IESE Business School); Julian Villanueva (IESE Business School); Jordan Mitchell (IESE Business School)
Published by: IESE Business School
Originally published in: 2006
Version: 17.04.2007
Length: 35 pages
Data source: Field research
Topics: Strategy; Marketing; e-Business
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. M-1197-E
Subject category: Marketing
Authors: Jose Luis Nueno (IESE Business School); Julian Villanueva (IESE Business School); Jordan Mitchell (IESE Business School)
Published by: IESE Business School
Originally published in: 2006
Version: 17.04.2007
Length: 35 pages
Data source: Field research
Topics: Strategy; Marketing; e-Business
View full details