Product details

Condensed version of UVA-BP-0253 This case traces the history of a successful discount retailer, with a clearly developed low-cost strategy, from its founding to the present. The decision focus of the case is the president of the company and whether he should acquire a Florida-based chain of 206 stores with a very different product mix. The basic issue is not so much whether the price is a good one but whether the acquisition fits the company''s strategy and whether the president should put his personnel through another acquisition only months after completing a 200th store acquisition, and if he does, how it should be managed.