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Authors: Manoj Bayon (Indian Institute of Management Ahmedabad (IIMA)); N Ravichandran (Indian Institute of Management Ahmedabad (IIMA))
Published in: 2008
Length: 39 pages
Data source: Published sources

Abstract

The case provides an opportunity to evaluate the business strategy adopted by India''s largest low cost airline. The focus of the discussion should be to review the competitive strategy so far and identify immediate priorities of Air Deccan in the next two years, especially in the light of new developments in the Indian Aviation Industry. The case provides background information on the Indian aviation industry, macro economic policy changes, infrastructure impediments related to the aviation industry, the business model adopted by Air Deccan and competition in the industry.
Location:
Industry:
Other setting(s):
2007

About

Abstract

The case provides an opportunity to evaluate the business strategy adopted by India''s largest low cost airline. The focus of the discussion should be to review the competitive strategy so far and identify immediate priorities of Air Deccan in the next two years, especially in the light of new developments in the Indian Aviation Industry. The case provides background information on the Indian aviation industry, macro economic policy changes, infrastructure impediments related to the aviation industry, the business model adopted by Air Deccan and competition in the industry.

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Location:
Industry:
Other setting(s):
2007

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