Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-02-26
Length: 3 pages
Data source: Field research
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Abstract
The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.
Location:
Industry:
Size:
Large
Other setting(s):
2006
About
Abstract
The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.
Settings
Location:
Industry:
Size:
Large
Other setting(s):
2006