The 2006 World Cup: Mobile Marketing at adidas (B)

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Compact case

Case

Reference no. 9B07A017

Subject category: Marketing

Authors: Andy Rohm; David Wesley; Fareena Sultan

Published by: Ivey Publishing

Originally published in: 2007

Version: 2010-02-26

Length: 3 pages

Data source: Field research

Topics: Telecommunication technology; International marketing; Marketing channels; Marketing communication

Share a link: https://casecent.re/p/77733

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Abstract

The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

Location:

European Union, China

Industry:

Apparel and other finished products

Size:

Large

Other setting(s):

2006