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Thumbnail image for product with reference number 9B07A017
Compact case
The 2006 World Cup: Mobile Marketing at adidas (B)
Case
-
Reference no. 9B07A017
Subject category: Marketing
Authors: Andy Rohm (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Fareena Sultan (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2010-02-26
Length: 3 pages
Data source: Field research
Topics: Telecommunication technology; International marketing; Marketing channels; Marketing communication
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Abstract

The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.
Location:
European Union, China
Industry:
Apparel and other finished products
Size:
Large
Other setting(s):
2006
Thumbnail image for product with reference number 8B07A16
The 2006 World Cup: Mobile Marketing at adidas (A) and (B)
Teaching note
-
Reference no. 8B07A16
Subject category: Marketing
Authors: Andy Rohm (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Fareena Sultan (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2010-02-26
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9B07A016
The 2006 World Cup: Mobile Marketing at adidas (A)
Case
-
Reference no. 9B07A016
Subject category: Marketing
Authors: Andy Rohm (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Fareena Sultan (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 14 pages
Data source: Field research
Topics: China; International marketing; Telecommunication technology; Marketing communication; Marketing channels; Northeastern; Communications; International business; Marketing
View full details

About

Abstract

The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

Settings

Location:
European Union, China
Industry:
Apparel and other finished products
Size:
Large
Other setting(s):
2006

Related

Thumbnail image for product with reference number 8B07A16
The 2006 World Cup: Mobile Marketing at adidas (A) and (B)
Teaching note
-
Reference no. 8B07A16
Subject category: Marketing
Authors: Andy Rohm (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Fareena Sultan (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2010-02-26
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9B07A016
The 2006 World Cup: Mobile Marketing at adidas (A)
Case
-
Reference no. 9B07A016
Subject category: Marketing
Authors: Andy Rohm (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Fareena Sultan (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2007
Version: 2024-07-15
Revision date: 7-Aug-2024
Length: 14 pages
Data source: Field research
Topics: China; International marketing; Telecommunication technology; Marketing communication; Marketing channels; Northeastern; Communications; International business; Marketing
View full details