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Subject category: Marketing
Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Originally published in: 2007
Version: 17.03.2008
Length: 16 pages
Data source: Field research

Abstract

Dr William Novick, the Founder of the ''International Children''s Heart Foundation'' (ICHF) must decide on a marketing strategy for this non-profit charitable organisation based in Memphis, Tennessee (USA). ICHF''s mission is to provide developing countries throughout the world with the skills, technology and knowledge to cure and care for children with congenital heart disease regardless of race, religion or gender. Several million kids across the world are on a waiting list for heart surgery and Dr Novick is faced with the key challenge of creating awareness for his organisation in order to raise funds. He also needs to get some geographical focus for his surgical missions. He must put medical teams together, disseminate knowledge to local medical organisations, watch costs and pay attention to the governance of his organisation. Learning objective: how to market a non-profit charitable organisation.
Location:
Size:
2006 revenues > USD2.29 million
Other setting(s):
2007

About

Abstract

Dr William Novick, the Founder of the ''International Children''s Heart Foundation'' (ICHF) must decide on a marketing strategy for this non-profit charitable organisation based in Memphis, Tennessee (USA). ICHF''s mission is to provide developing countries throughout the world with the skills, technology and knowledge to cure and care for children with congenital heart disease regardless of race, religion or gender. Several million kids across the world are on a waiting list for heart surgery and Dr Novick is faced with the key challenge of creating awareness for his organisation in order to raise funds. He also needs to get some geographical focus for his surgical missions. He must put medical teams together, disseminate knowledge to local medical organisations, watch costs and pay attention to the governance of his organisation. Learning objective: how to market a non-profit charitable organisation.

Settings

Location:
Size:
2006 revenues > USD2.29 million
Other setting(s):
2007

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