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Case
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Reference no. 9-707-433
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 23 July 2008

Abstract

For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the threat the company poses. Can they make it to the number one slot? If so, how? What advice would you give CEO Glenn Renwick?
Location:
Industry:
Size:
28,300 employees, USD14.3 billion
Other setting(s):
2006

About

Abstract

For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the threat the company poses. Can they make it to the number one slot? If so, how? What advice would you give CEO Glenn Renwick?

Settings

Location:
Industry:
Size:
28,300 employees, USD14.3 billion
Other setting(s):
2006

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