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Management article
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Reference no. F0801C
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2007
Revision date: 4-Feb-2013
Length: 4 pages

Abstract

The key to selling well-designed, well-crafted products at high margins is the aesthetic coherence of the company and its goods. Embodying that ideal isn't easy, but it's possible if you avoid three temptations.
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Abstract

The key to selling well-designed, well-crafted products at high margins is the aesthetic coherence of the company and its goods. Embodying that ideal isn't easy, but it's possible if you avoid three temptations.

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Location:
Industry:

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