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Management article
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Reference no. F0801E
Authors: Bharat N Anand
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2007
Revision date: 04-Feb-2013

Abstract

The mantra 'Every product must stand on its own bottom line' may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.

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Abstract

The mantra 'Every product must stand on its own bottom line' may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.

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