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Management article
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Reference no. F0801K
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 4-Feb-2013

Abstract

If you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.

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Abstract

If you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.

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