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Management article
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Reference no. F0801K
Authors: Gregory S Miller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 4-Feb-2013
Length: 4 pages
Topics: Business press; Media relations; Communication strategy
Share a link: https://casecent.re/p/77863
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Abstract

If you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.
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Abstract

If you're seeking attention from investors and analysts, the press can be a convenient megaphone. Cultivating relationships with the media takes patience, but the payoffs in both good times and bad are priceless.

Related

Sorry, this product has no related items.