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Book chapter
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Reference no. 2207BC
Chapter from: "Open Business Models: How to Thrive in the New Innovation Landscape"
Published by: Harvard Business Publishing
Published in: 2007

Abstract

In this chapter, the author describes the concept of open business models and why open innovation makes so much economic sense, examining how markets for ideas are driving innovation in the chemicals industry, the pharmaceutical industry, and the entertainment industry. This chapter is excerpted from ‘Open Business Models: How to Thrive in the New Innovation Landscape'.

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Abstract

In this chapter, the author describes the concept of open business models and why open innovation makes so much economic sense, examining how markets for ideas are driving innovation in the chemicals industry, the pharmaceutical industry, and the entertainment industry. This chapter is excerpted from ‘Open Business Models: How to Thrive in the New Innovation Landscape'.

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