Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case from journal
-
Reference no. NAC2106
Subject category: Marketing
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2001
Length: 17 pages
Data source: Field research

Abstract

Botton Village, located in the North York moors, is part of a unique network of communities administered by the Camphill Village Trust, an organization that exists to provide a stimulating and supporting environment for the needs of mentally handicapped adults from all over Britain. When Botton was forced to fund-raise for the first time, its approach was unique and based on a genuine desire to establish a two-way communication with donors. Today, Botton has become one of the United Kingdom''s top-performing charities, achieving returns on its fund-raising expenditure far superior to most other organizations. However, the organization has been so successful that it now has to decide where to go next. Should it scale down fund-raising, or terminate it altogether? Should it look to support other ''sister'' organizations, or should it simply find ways to expand and develop its provision?

About

Abstract

Botton Village, located in the North York moors, is part of a unique network of communities administered by the Camphill Village Trust, an organization that exists to provide a stimulating and supporting environment for the needs of mentally handicapped adults from all over Britain. When Botton was forced to fund-raise for the first time, its approach was unique and based on a genuine desire to establish a two-way communication with donors. Today, Botton has become one of the United Kingdom''s top-performing charities, achieving returns on its fund-raising expenditure far superior to most other organizations. However, the organization has been so successful that it now has to decide where to go next. Should it scale down fund-raising, or terminate it altogether? Should it look to support other ''sister'' organizations, or should it simply find ways to expand and develop its provision?

Related